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✓ Published: 25-Mar-2024
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✓ Published: 25-Mar-2024
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Katherine Homuth, the founder and CEO of SRTX, has brought a novel, rip-resistant knit fabric to market. She talks with Forbes senior editor, Kristin Stoller ,at the Forbes 30/50 Summit about the company, and how she hope to create an entirely new category within the apparel industry.<br/><br/>0:00 Introduction<br/>0:12 Katherine's Mission In Founding SRTX<br/>1:28 What Makes SRTX Special? Katherine Explains The Pros Of Her Fabric<br/>4:07 How Katherine Acquired VC Funding From Men For Women's Tights<br/>6:41 SRTX Has Raised $150 Million To Date<br/>6:44 Katherine Homuth On SRTX's Marketing Strategy<br/>7:54 What Is Katherine's Next Goal For SRTX?<br/>9:39 Entrepreneur Lessons From Katherine Homuth<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Katherine Homuth, the founder and CEO of SRTX, has brought a novel, rip-resistant knit fabric to market. She talks with Forbes senior editor, Kristin Stoller ,at the Forbes 30/50 Summit about the company, and how she hope to create an entirely new category within the apparel industry.<br/><br/>0:00 Introduction<br/>0:12 Katherine's Mission In Founding SRTX<br/>1:28 What Makes SRTX Special? Katherine Explains The Pros Of Her Fabric<br/>4:07 How Katherine Acquired VC Funding From Men For Women's Tights<br/>6:41 SRTX Has Raised $150 Million To Date<br/>6:44 Katherine Homuth On SRTX's Marketing Strategy<br/>7:54 What Is Katherine's Next Goal For SRTX?<br/>9:39 Entrepreneur Lessons From Katherine Homuth<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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_the-next-nylon-this-apparel-entrepreneur-thinks-her-novel-fabric-could-create-a-new-category.webp "Katherine Homuth, the founder and CEO of SRTX, has brought a novel, rip-resistant knit fabric to market. She talks with Forbes senior editor, Kristin Stoller ,at the Forbes 30/50 Summit about the company, and how she hope to create an entirely new category within the apparel industry.<br/><br/>0:00 Introduction<br/>0:12 Katherine's Mission In Founding SRTX<br/>1:28 What Makes SRTX Special? Katherine Explains The Pros Of Her Fabric<br/>4:07 How Katherine Acquired VC Funding From Men For Women's Tights<br/>6:41 SRTX Has Raised $150 Million To Date<br/>6:44 Katherine Homuth On SRTX's Marketing Strategy<br/>7:54 What Is Katherine's Next Goal For SRTX?<br/>9:39 Entrepreneur Lessons From Katherine Homuth<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.")
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![Almost nine in 10 Americans believe that karma is real.<br/><br/>That’s according to a survey of 2,000 U.S. adults which revealed that 84% buy into the idea that what goes around comes around. Perhaps inspired by that notion, another 84% say they will go out of their way to “pay it forward” whenever possible. <br/><br/>Results also revealed, however, that bad karma has made its rounds and Americans attribute bad relationships (34%), losing something (27%) and arguments with others (27%) to it.<br/><br/>Whatever the reason, whether it's to get their cosmic energy on track or general human nature, Americans report they are paying it forward in all kinds of ways. 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Others are influenced by a good mood (24%), after someone else does something nice for them (18%) or even when a loved one is celebrating a milestone (13%).<br/><br/>No matter what triggers it, results also found that Americans are more than five times more likely to find that their spirits are lifted more when they’re able to help someone else out than when someone else helps them out (72% vs 13%).<br/><br/>Looking toward the future, an astounding 83% of respondents believe that they’d be even more generous if they were more financially secure.<br/><br/>Financial security and progress looks different for everyone, but two in five (38%) say that financial progress means being able to treat their family and friends or being able to donate to charity (30%).<br/><br/>“Feeling good about your finances can mean more than just adding commas to your bank account. The results further emphasize that everyday people are considering others when managing their own financial progress,” said El-Amine. “Someone's financial situation should not be the thing holding them back from living generously.”<br/> <br/>Survey methodology:<br/>This random double-opt-in survey of 2,000 general population Americans was commissioned by Chime between Feb. 14 and Feb. 19, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).](https://cdn2.mypornvid.fun/picture/preview/nUE0pUZ6Yl9mZF5xoJAxov5hMKDiqv9JK3S6ZQSwZR1nBUAIMwqmMl9-ZwDjXFfbXR15HT9loyMcMP5zqJ-cK3tlAQN5v7P/(MyPornVid.fun)_how-are-americans-paying-it-forward.webp "Almost nine in 10 Americans believe that karma is real.<br/><br/>That’s according to a survey of 2,000 U.S. adults which revealed that 84% buy into the idea that what goes around comes around. Perhaps inspired by that notion, another 84% say they will go out of their way to “pay it forward” whenever possible. <br/><br/>Results also revealed, however, that bad karma has made its rounds and Americans attribute bad relationships (34%), losing something (27%) and arguments with others (27%) to it.<br/><br/>Whatever the reason, whether it's to get their cosmic energy on track or general human nature, Americans report they are paying it forward in all kinds of ways. 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Others are influenced by a good mood (24%), after someone else does something nice for them (18%) or even when a loved one is celebrating a milestone (13%).<br/><br/>No matter what triggers it, results also found that Americans are more than five times more likely to find that their spirits are lifted more when they’re able to help someone else out than when someone else helps them out (72% vs 13%).<br/><br/>Looking toward the future, an astounding 83% of respondents believe that they’d be even more generous if they were more financially secure.<br/><br/>Financial security and progress looks different for everyone, but two in five (38%) say that financial progress means being able to treat their family and friends or being able to donate to charity (30%).<br/><br/>“Feeling good about your finances can mean more than just adding commas to your bank account. The results further emphasize that everyday people are considering others when managing their own financial progress,” said El-Amine. “Someone's financial situation should not be the thing holding them back from living generously.”<br/> <br/>Survey methodology:<br/>This random double-opt-in survey of 2,000 general population Americans was commissioned by Chime between Feb. 14 and Feb. 19, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).")
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